Dole & Star Wars App: Unite for a Healthy Galaxy
We are proud to introduce the DOLE® App, developed by Dole Food Company to make healthy eating easier, more accessible and a lot more FUN! It is Dole’s first in-store app, devoted entirely to healthy living and eating fun.
Families and parents can now use the App to unlock “Unite for a Healthy Galaxy,” the latest chapter in Dole’s multiyear nutritional collaboration with Star Wars and Disney. The 18-week healthy living initiative is now live with character-inspired recipes, limited-edition banana stickers and a sweepstakes offering the chance to win weekly prizes inspired by Star Wars: The Last Jedi, arriving in theaters Dec. 15.
To download the free mobile experience, go to the DOLE® App Page on the “Unite” microsite, the Apple App Store or Google Play Store. To test the app for media purposes (without scanning DOLE products in store), see the sample product sheet in the DOLE App electronic press kit (EPK) at https://tinyurl.com/ybn4d6zs.
Here are special DOLE App features – and scroll down for more information.
Scan-to-unlock feature. Scan Star Wars: The Last Jedi characters and vehicles on specially-marked DOLE® Banana stickers and Pineapple tags to unlock character-specific bios, recipes and photo filters that can be collected, customized and shared.
Unique Star Wars character photo filters. Users who unlock each character can snap a picture of themselves using special Dole Star Wars filters, and share on social media.
Share-to-enter feature. Users who unlock certain character images receive pre-populated Facebook and Instagram social posts, complete with the “UnitewithDole” and “sweepstakes” hashtags, that can be shared to earn sweepstakes entries.
Immediate bonus rewards. Users who unlock and collect all Star Wars: The Last Jedi images in each of three phased-release collectors’ sets receive film-specific downloadable mobile wallpapers and other bonus rewards that can be stored and enjoyed later.
For high-res DOLE App logo art and screen shots, go to the DOLE App EPK at https://tinyurl.com/ybn4d6zs.
Fruit and vegetable provider’s first in-store app is now available from the Apple App and Google Play stores.
Fans who download the free app can scan DOLE® fruits and vegetables to unlock share-worthy photo filters, character bios and recipes inspired by Star Wars: The Last Jedi.
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